For BEGGANI, being a brand that embodies fashion and high family values, a strong will and a caring soul, means creating unique products that combine aesthetics, quality and innovation with a strong value system.
BEGGANI is known not only for the unique personality of its products, but also for the principles that have guided us throughout the long history of our brand.
These principles are based on the concept of sustainability and responsibility today and forever to people, society, the environment and the natural resources of our planet.
BEGGANI understands sustainability as a process of continuous improvement, which contributes to all our social initiatives and projects aimed at the support and success of people and society.
BEGGANI commitment to sustainable development is expressed in different areas, which are monitored and implemented through specific initiatives and the creation of business groups in these areas:
Products; Customer Service; Personnel; Partners; Social Projects.
BEGGANI is filled with the knowledge and wisdom of all generations of our Family, so we clearly understand that the future of next generations depends on the choices made today.

BEGGANI products combine high quality and unique design with high standards and compliance with environmental and health requirements.
BEGGANI always uses high quality materials and processing methods to create durable products. We attach great importance to the choice of more environmentally friendly materials in product development. Cotton alone accounts for about 75 % of all materials used by BEGGANI. This is why we place the highest demands on this raw material, which is grown all over the world under different social, geographical, ecological and economic conditions.

For BEGGANI, the guarantee of an exclusive customer service is an important component aimed at customers who want to immerse themselves in the unique personality of the BEGGANI brand with every purchase. The BEGGANI brand identity meets customer expectations and demands both through the excellence of its products and through the details of the services offered: store design, website and social media support, advertising, proper customer service management and close attention to the direct interaction between customers and staff who are constantly and diligently trained. The combination of these elements allows us to ensure that every customer is exposed to the world of BEGGANI and has the best shopping experience.

BEGGANI is responsible not only for its products, but also for its employees who develop, manufacture and sell them. Therefore, we strive to respect human rights throughout the entire chain of creating and selling BEGGANI products and expect the same from our employees, business partners and third parties directly or indirectly associated with BEGGANI. To achieve this goal, we have developed a process to monitor our commitment to human rights.BEGGANI not only takes responsibility for our employees and partners, but also actively promotes their social well-being. We offer the best possible development programs and support employees in achieving a good work-life balance.As a global company, BEGGANI is aware of its social responsibility. This is reflected in our responsibility to society as a whole and in our day-to-day responsibility to our employees. Against the background of general social projects such as donations and green projects, we shape individual responsibility and offer our employees not only a safe working environment, but also many opportunities to become part of the company and receive continuous training.

The BEGGANI brand is known for the unique individuality of its products and its high standards of social policy. We consider it very important to create and promote social initiatives and Green projects. BEGGANI focuses its efforts and resources on the social needs of society. We create unique parks and interesting locations where people can relax and spend quality time.
BEGGANI creates a comfortable and healthy life for people and the community in general, so we install playgrounds and sports and training complexes, reconstruct and build soccer, basketball and other playgrounds, create alleys and roads for people and cyclists. Our social projects aim to facilitate access to education, promote equal opportunities and strive to inspire people to succeed. BEGGANI is implementing its social initiatives so that people can reach their potential, gain confidence and build character.
BEGGANI is guided by the principles of sustainable development and responsibility to society and the environment that have been shaped by the experience and knowledge of many generations of the BEGGANI brand.

BEGGANI declares its active participation in sustainable development in order to improve and expand green areas in cities.
We have created a unique synergy between our social and environmental projects. BEGGANI successfully implements its social initiatives, and as a sign of excellent results, we plant a lot of trees and make the area of social projects as green as possible. In this way BEGGANI shows by personal example that the greening of our planet and the care for nature are always available to society. Every person decides how his life and the future of the next generations will be.
BEGGANI wants to create a new ecological culture to protect the environment and the climate.
The BEGGANI GREEN PROJECT creates, transforms and makes our world a better place.

My Family is the creator of the BEGGANI brand. Thanks to my Family, thanks to the support and care of my relatives and close people I moved confidently forward, implemented complex tasks and overcame any difficulties in my life path.
It is important to understand that support of a close person, support of the Family is a decisive factor in a difficult situation. Sometimes one word or a look from a close person is enough for you to believe in your strength and get a huge burst of energy.
There have been many situations in my life in which this has happened. I will give one example that was important to me and my entire soccer team.
In the finals of a major soccer tournament, we had to play a team that was equal to us in every way. We studied our opponent well and intelligently built our game for the final.
The game was played as if there was no tomorrow. Just one day. Everything is today and now. We and our opponent fought so hard on the field that our jerseys were torn. At halftime I saw that there was not a single living spot on the field. When the second half began - nothing has changed, only the fight has become even fiercer. I'll say right away that neither team could score a goal against the opponent, and it began to bring the sporting chaos in the game. Neither our team, nor the opponent could take advantage of any scoring chances in this tense game. I couldn't take my eyes off the soccer ball for a second. But at one point I turned to the stands, the very seats where we could invite our loved ones, our families. And I couldn't believe what I was seeing. In the bleachers, in the guest seats, sat the parents, relatives and friends of all the players on our team. We were supported by a whole sector of family and friends. There was a lot of noise in the stands, and they couldn't say anything. Our Families and friends rose to their feet, and in that moment each of us saw what we had to understand personally. Each player on our team saw and felt the most important thing that gives him a burst of energy and a second breath. The most important thing in life that will inspire him to do great things.
Our goalie saw...

It is always important to remember that you create yourself, you determine the direction of your life path, and only you set the pace of your life.
Think back to when you were 15-20-25 years old. Remember how boundlessly you looked at the world, what an open and forward thinking you had. You weren't building fences in your head, you were successfully achieving your goals.
Get that mindset back!
If you want to become something, just take it and become it, move toward your goal and create yourself. Always discover each day as a new opportunity.
I'll give you an example from my life so you can properly understand me and discover your potential.
When I was a junior, I made a conscious and correct decision-I wanted to be an athlete, I wanted to be a soccer player. I fought and moved toward my goal. I was persistent in my choice, and I wasn't stopped by difficulties. I trained at the soccer academy with my peers and had extra training with the older juniors at the soccer academy. Believe me, it was hard, but it was rewarding. I had a clear understanding of what I wanted and why I was doing it. Training with the older guys was the right decision and a big step forward. That's how I consistently came to an important rule in life and in sports - you create yourself, you create your advantage, you move forward. It's important to understand that you don't have fences in your head - you can open yourself up and achieve all your goals.
For me, every year, every new tournament has been completely different. And it taught me to treat each situation with an individual approach. Don't look for similarities in every situation, look for differences. Learn to set the right vector for your life path - analyze the situation, make adjustments and move forward. No one stands in your way, on the contrary, everyone helps you. The main thing that should be in your head - is your goal and a clear understanding that you can achieve everything in life!
An athlete must be a maximalist. From my own experience I made sure that if you fall down, you get up immediately and move on to your goal. In this way, you form the right emotional mindset, which gives you new energy to strengthen your training process and work on your professional skills. Never pay...